Our Story

Giftful was founded in 2023 during maternity leave after the birth of its founder's first baby. The founder, experiencing the emotional and overwhelming journey of becoming a new parent, spent the initial week in the neonatal ward and recovered from an emergency c-section. Upon returning home and facing the reality of a significantly altered life, the inability to engage in regular self-care routines became apparent and impactful. This realisation led to the understanding that there might be other mothers experiencing similar feelings, as well as loved ones who desired to offer support but couldn't be physically present. Giftful was born from the idea of sending meaningful gifts with a dash of fun through the mail, aiming to make a significant difference in the lives of both new parents and their loved ones.